Erienne Lette

Strategic Client Manager | Collaborative Leader | Process Improvement Specialist

I’m a dynamic professional with a proven track record of driving growth and efficiency for top agencies and news organisations.

My career has been defined by a relentless commitment to proactively navigate change. Whether navigating high-stakes breaking news coverage in my capacity as a journalist or leading strategic shifts in media at an agency, being able to adapt to change at pace is not just a skill but a driving force behind my success.

My ability to manage numerous projects concurrently, each with distinct goals, speaks to my ability to handle complexity with finesse. This strength, coupled with my almost obsessive dedication to organisation and communication, forms the bedrock of my approach to any project I take on - from client account management right through to operational excellence.

Key achievements.

Led strategic rebrand

Led a start-up’s comprehensive rebrand, including a new website, system transfer, and creative overhaul, significantly improving brand visibility and efficiency.

Increased sales conversions

Implemented sales processes that doubled average sales conversions within six months at a tech start-up.

Efficient team leadership

Directed the performance media team at a Sydney media agency, resulting in a 24% decrease in CPA for a major client, boosting agency revenue by 17%.

Drove agency revenue growth

Grew client revenue by 9% at a Sydney media agency through opportunity spotting and upselling, leveraging strong relationships and strategic insight.

Operational excellence

Led the planning and execution of agency process overhaul and introduction of new management software Monday.com, improving agency efficiency by an average 32%

Mentorship and team building

Selected for two mentorship programs aimed at identifying future leaders, and led the creation of a new team at a Sydney media agency, seamlessly integrating it into the agency’s existing process.

What people say.

  • "Working with Erienne is a masterclass in effective leadership and operational excellence. Her attention to detail, organisational skills, and strategic thinking consistently ensured that we continued to grow our business. She was the driving force behind our success with key clients, always identifying new opportunities and nurturing relationships that elevated both the client experience and business performance."

    Ally Thompson, General Manager Oversite Digital

  • "Erienne is hands down the best account director I have ever worked with in my entire career (some 25 years). The altitude change for us is like night and day. She's responsive, detailed, knowledgeable and such a pleasure to work with. We couldn't be happier”.

    Wayde Christie, Marketing Manager Inspirations Paint

  • "Erienne's knowledge of the media industry, digital advertising and project management make her an exceptional leader and mentor. She thinks outside the box and is always ten steps ahead asking the right thought-provoking questions."

    Rory Hocknell, Client Partner Coles Group

Brands I’ve worked on